Ascott Unveils Brand Refresh of The Unlimited Collection, Triples Brand Portfolio
Riding on the Growth in Experiential Travel
A Kaleidoscope of Festivals, Art, Music, Craft, Food, and Languages
CapitaLand Ascott Trust (CLAS), a leading international serviced residence owner-operator, has unveiled a brand refresh of The Unlimited Collection, its global collection of unique and upscale hotels and serviced residences. The refresh is part of CLAS's Brand360 strategy, a group-wide initiative to strengthen its brand portfolio through sharpened brand differentiation and positioning.
The Unlimited Collection brand refresh highlights the brand's commitment to providing immersive and authentic experiences for guests. The brand story has been refreshed to focus on the kaleidoscope of festivals, art, music, craft, food, and languages that are steeped in the local culture of each Unlimited Collection property.
As part of the brand refresh, The Unlimited Collection has also unveiled a new logo and visual identity. The new logo features a vibrant and playful design that reflects the brand's focus on creating memorable experiences.
The brand refresh comes at a time when experiential travel is on the rise. Travelers are increasingly seeking out unique and authentic experiences that allow them to connect with the local culture. The Unlimited Collection is well-positioned to meet this demand with its portfolio of properties that offer a true sense of place.
The Unlimited Collection brand refresh is a significant milestone for CLAS. The refreshed brand story and identity will help to position The Unlimited Collection as a leading player in the experiential travel market.
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